What Does a Social Media Marketer Do?
While a social media manager focuses on organic content, a social media marketer specializes in paid social media advertising. Their expertise lies in platforms like Meta (Facebook and Instagram), LinkedIn, Twitter, TikTok, and sometimes additional platforms such as Google, Spotify, YouTube, or email marketing.
Hiring a social media marketer typically goes beyond raising brand awareness; it is driven by the need to increase sales or generate leads. A social media marketing specialist collaborates with you to create engaging visuals and compelling copy for your ad campaigns. They set up and maintain all ad sets, perform A/B testing to identify high-performing ads, provide detailed metrics on ad performance, and ensure ad compliance.
When hiring a social media marketer, it’s crucial to allocate a separate budget for ad spends on top of their fee. While advertising on Meta is relatively affordable (starting at $5-10 per day), platforms like LinkedIn and Google Ads may require more substantial investments to achieve a satisfactory return on investment (ROI). Understanding your ad budget allocation is essential.
SIDENOTE: Boosting content on Facebook or Instagram, while technically considered advertising, is less sophisticated and effective than creating and running ads through Business Manager. With ads created in Business Manager, you can target specific audiences, resulting in a higher conversion rate and more quality leads.