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 Pricing Made Simple: A Guide for New Small Business Owners

by | Jul 16, 2023 | Blog, Entrepreneur

As a female small business entrepreneur and owner of a marketing firm, I find myself constantly discussing and considering the topic of money. How much should I charge for my services? What should I expect people to pay for my workshops? Should I pay myself or wait until my business turns a profit? These questions can feel never-ending and overwhelming, but there’s no secret formula or one-size-fits-all approach.

Setting Profit Goals for Long-Term Growth

Before diving into the details of pricing and profitability, it’s crucial to set profit goals for your business. Take a thorough look at your finances, including your bank accounts, investments, and retirement funds. By understanding your current financial situation and setting realistic goals, you can navigate your business’s financial journey with clarity and purpose.

Embracing Your Worth: Pricing with Confidence

Knowing your worth is not only about understanding your financial value but also recognizing your expertise, experience, and the value you bring as a business owner. It’s time to confidently ask for what you deserve. Start by setting higher rates or prices, and be open to negotiation when necessary. While pro bono work can align with your mission or offer brand exposure, be cautious not to undervalue yourself by providing free services unnecessarily.

Conducting Market Research: Finding Your Competitive Edge

Researching standard rates, fees, and charges within your industry or field is essential to develop a solid pricing strategy. Take the time to identify your competitors and study their pricing models. You can even reach out to professionals in your field through LinkedIn to gain insights into their financial structures. Market research will provide you with valuable information to help you position your business and stand out from the competition.

Factoring in Costs: Creating a Comprehensive Pricing Strategy

Determining prices requires a comprehensive understanding of your business expenses. Consider materials, technology costs, virtual assistants, marketing efforts, and the value of your time as a business owner. By itemizing your expenses, you can accurately assess what it takes to deliver your products or services. This knowledge allows you to set prices that not only cover your costs but also provide room for profit.

Consult a financial advisor to ensure you accurately capture and assess your expenses.

Utilizing the Price and Profit Worksheet: A Tool for Success

To streamline the pricing and profit projection process, we have developed a customizable Price and Profit Worksheet. This template, inspired by the Create Your Purpose Collective, enables you to experiment with different pricing scenarios, track expenses effectively, and gain a realistic understanding of what to expect financially. If you have any questions about the worksheet or need guidance, feel free to reach out.

Mastering Pricing and Profitability: Your Path to Success

Finding the right pricing strategy is a journey of experimentation, learning, and adjustment. Trust in your worth as a business owner and be confident in asking for what you deserve. By following these practical steps and utilizing the resources provided, you can navigate the intricacies of pricing and profit to set your small business on the path to success.

Remember, the insights provided here should be complemented by personalized advice from a financial advisor.